Marketing equates to understanding your customers and consumers, creativity, planning and agility, as well as effective implementation and measuring the effects of each action. However, in the digital era, it is first of all speed, constant availability and comprehensive client support.
Whether you like it or not, when you see something, you know immediately whether this something is good or not. Design is instinct but also a process. By designing, you express respect for the recipient. Man is a very emotional creature – colors, shapes, meanings – all of them are important to us.
For more and more people, the computer is like a writing machine. What? Oh, yes, some people don’t even know what it is. But everyone knows what a smartphone is. Today we’re going to the cinema on our living room sofa with a tablet in hand. This’s why marketing starts with mobile devices.
We are all geeks today, everyone in their own way. For some brands, a website is a nice addition and for others a must have. In any case, if you’re not on the internet, you don’t exist. Oddly enough, you can exist without a physical presence on the market and operate online exclusively.
We all like watching, listening to, reading – movies, videos, clips, audiobooks, podcasts, streams – anything you may possibly need is there. Every brand today is a publisher and a content factory. We produce and consume more than ever before. Reliable information and fake news are equally palatable for us.
We are swimming in the ocean of data. Daily waves of information may overwhelm us. The trick is to draw a conclusion from this immensity of information. Understanding where the data comes from and what it means is essential for drawing the right conclusions in any analysis. Remember that data is yet to be information.
Everyone’s work is in a high gear today. However, high speed requires a smart approach as it may cause more damage than it’s worth. Today, understanding strategy is combined with knowledge about details. Every day, every hour. That's why we provide integration and we supervise many processes on the client's side.
If experience is measured in years and by the number of completed projects, then we have nothing to be ashamed of. We have a team with experience on the customer, agency and media sides. This means that we immediately know when there is something we don’t know. We use the best experts available on the market.
A lot has changed in the digital industry over the last 27 years. We have been and continue to be a part of these changes. During this period of time, we have worked for many brands, big and small. Our clients come to us only by refferal. Let this be our refferal. If you want to know our portfolio, we will be happy to hear from you.
DOMINIK KAZNOWSKIdkaznowski@digitalwe.pl +48 662 003 544
JOANNA COSELjcosel@digitalwe.pl +48 511 488 733